2023 Media and Marketing Innovation Delegation
13 – 19 October 2023
Leaders
Peter Tonagh
Deputy Chair Australian Broadcasting Corporation, Chair of Quantium Group Holdings and Bus Stop Films,
Amanda Laing
Chief Commercial and Content Officer
Foxtel
Overview
The Media and Marketing Tech Innovation Delegation program will explore how technology changes the media and marketing landscape across every part of the value chain; in what way media and marketing leaders are increasingly focused on building engagement with new and existing audience segments; improving monetisation of those audiences; driving operating efficiency, protecting critical assets and ensuring their organisations become more innovative, agile and adaptive.
Our visit will deep dive into Israel’s culture of innovation to glean relevant learnings and opportunities for the industry.