Young Business Forum

Finding the Balance – Corporate Profit versus Purpose

20 June 2018

On 20 June 2018, The Australia-Israel Chamber of Commerce Young Business Forum held a lively, inspiring moderated panel discussion on how Australian corporations can and must find the appropriate balance between ‘profit’ and ‘purpose.’

Moderated by Shane Allison, Senior Account Director, Sefiani Communications, the speakers were Adam Carrel, Partner, EY, Tom Ferrier, Managing Director, Purposed and Poppy Rouse, Senior Manager, Client & Community Innovation at Commonwealth Bank.

M&C Saatchi sponsored the event.


Adam Carrel

A Partner at EY, Adam helps clients understand and address the environmental, social and governance expectations of government, capital markets and the broader community.

Poppy Rouse
Senior Manager, Client & Community Innovation
Commonwealth Bank

Poppy’s passion for social impact has had her work on large scale projects including CommBank’s largest global innovation competition and the bank’s Not for Profit Innovation offering. In her current role, she works with clients to tackle business and social challenges using a range of innovation methodologies.

Tom Ferrier
Founder and Managing Director

Tom Ferrier is Founder and Managing Director of Purposed, an organisation working with corporations and their charity partners to embed strategy, best practice and technology that inspires social impact.


Shane Allison
Senior Account Director
Sefiani Communications

Shane is a Senior Account Director at Sefiani Communications and a member of the Young Business Forum Committee. In 2018, Shane was recognised as PR Professional of the Year at the Mumbrella CommsConn Awards and, through his studies at Macquarie Graduate School of Management, has been recognised as one of Australia’s Top 100 Future Leaders in the Australian Financial Review.