The Future of Digital Marketing

How to innovate in one of the most disrupted industries

26 May 2017

The Australia-Israel Chamber of Commerce in partnership with M&C Saatchi were delighted to host a very special The Future of Digital Marketing event with Christopher Fennell, Appboy Australia; Ori Gold, Bench Marketing; Brett Dawson, Co-founder and CEO, Bohemia and Victoria Curro, Managing Director, LIDA. Moderated by Mim Haysom, Managing Director, M&C Saatchi – Thursday 26 May 2017.

The AICC is committed to the education and personal and professional development of Australia’s future leaders. Part of this commitment is to bring a suite of thought provoking events to entrepreneurs, start-ups and corporate professionals aged 25-39 years old whoa re looking to learn and network with peers.

With the experiencial rate at which technology is progressing, practices like electronic direct mail, google adwords and analytics are no longer considered to be innovative but rather standard practice. The world now turns to VR, AI and AdTech to engage B2B and B2C markets.

Mim Hayson is a true believer in building client and agency partnerships that will deliver results and impact for clients through best in class work. In her role as General Manager, Mim oversees the agency operations with a focus on attracting, retaining and training the best talent in Australia. Prior to M&C Saatchi, Mim had a proven track record and depth of experience in growing clients business both locally and globally, across a breadth of categories including financial services, pharmaceutical, insurance, FMCG and automotive.

Victoria Curro’s 19 year career has seen her become one of the most acclaimed customer engagement specialists in Australia, with a reputation for innovative thinking and inspirational leadership. Victoria has held senior agency roles for the past 12 years including Managing Director of McCann Sydney and Head of Direct Marketing & board Member at George Patterson. Prior to joining LIDA, Victoria was Partner and Head of Strategy at Lavender and integral to the agency winning multiple Agency of the Year awards.

Brett Dawson, An eternal optimist, is Bohemia’s co-founder and CEO. His focus is on turning good into great with an infectious passion to make Bohemia the best it can possibly be. He has over 18 years’ experience in building media agencies and leading some of the country’s biggest brands in a career that has spanned media strategy, planning, buying and agency management. Having been recognised locally and internationally for his work, Brett continues to obsess over the best work in the country in his role on the board of The Media Federation of Australia.

Chris Fennell, Appboy, APAC is pioneering a new vertical in the marketing automation industry with a powerful technology designed for companies looking to build better relationships with customers through mobile and other emerging channels. With its industry-leading 360-degree customer profiles and audience segmentation engine at its core – coupled with an advanced multi-channel campaign creation and delivery system that automates personalized, life cycle marketing catered to each individual customer’s journey – Appboy empowers marketers to make intelligent, data-driven decisions around how to best engage, retain and monetize customers. Appboy powers some of the most successful brands in the new mobile economy – such as Tinder, Soundcloud , iHeartRadio, Dominos, KFC, Airbnb and Urban Outfitters – with its thought leadership, relentless innovation and focus on delivering tangible ROI.

Ori Gold, has over 10 years experience leading teams and working for some of the world’s most innovative technology companies. His passion is programmatic ad technology, with a special focus on data and analytics as drivers of commercial success. Ori’s ability to understand market movements, his highly technical skills and rich experience make him one of Australia’s experts in the field. As CEO of Bench he has helped propel the company to become the leading data driven media desk in APAC and Deloitte’s Technology Fast 50 winner.